GAIN is an alliance driven by the vision of a world without malnutrition. It supports public, private partnerships to increase access to the missing nutrients in diets necessary for people, communities and economics to be stronger and healthier. The aim of GAIN is to reach 74 percent of the population with fortified wheat flour.
GAIN focuses its efforts on children, girls and women because helping them have sustainable nutritious diets is crucial to ending the cycle of malnutrition and poverty.
In 2016, GAIN’s market place for nutritious food awarded Soy Afric $52,000 grant to develop a new product by the name Afya-mix fortified blended flour for porridge or gruel. Afya-mix is a viable option for providing a nutritious, cost effective diet to address the constraints faced by many families in Kenya, whose children are at a risk of developing or suffering from moderate malnutrition due to poverty and food insecurity.